Coke ad shows exercise needed to burn off 1 soda

Coca-Cola released an online video that shows it takes 23 minutes of cycling to work off 140 calories from one can of soda, which the company said is an attempt to address energy balance. Brand consultant Laura Ries said the concept could backfire because many people are not going to see cycling for 23 minutes as fun. CBS MoneyWatch/The Associated Press (6/6)